After 20 years of partnering with brands and bringing stories to life, what first drew me to producing—connecting with people—is still my favorite part. People are endlessly fascinating; discovering the worlds we’ve built and uncovering how we’re all tied together is the most rewarding adventure I can imagine. The better I get at it, the better I am at my job.
PROJECTS
Forest Stewardship Council
The FSC is one of the largest NGO’s in the world protecting forests for future generations. Their “check tree” label is found on millions of products worldwide, verifying sustainable sourcing from the forest to store shelves. I partnered closely with their marketing department for a full reworking of their brand belief and purpose, then produced this multi-use asset for media and owned properties.
FOREST STEWARDSHIP COUNCIL
The FSC is one of the largest NGO’s in the world protecting forests for future generations. Their “check tree” label is found on millions of products worldwide, verifying sustainable sourcing from the forest to store shelves. I partnered closely with their marketing department for a full reworking of their brand belief and purpose, then produced this multi-use asset for media and owned properties.
BEHIND THE BOWL
Progresso was in need of long form content to highlight all of the people involved in making their soups and connect some faces to this large brand. I concepted, casted, wrote and produced a seven part series going around the country to find all of the farmers, fisherman and soupmakers that go into every can of Progresso soup.
BETTER WITH PETS
The Purina brand wanted to do more to highlight just how important pets can be in our lives. I partnered with their brand team to update the brand positioning, then created a series of stories and broadcast spots, with people and their pets at the center.